Slam dunk

The shots market is very much a young person’s game and is synonymous with partying and celebrations. We look at the brands that are piquing bartenders’ interest and the trajectory of this category

According to Future Marketing Insights, the RTD cocktail shot market forecast for the upcoming ten years looks optimistic, progressing at a CAGR of 9.3%. Consumers desiring unique flavours and exotic tastes are empowering the growth of RTD cocktail shots.
The increasing disposable income among the young population is also driving the shots market as ‘doing shots’ brings people together and creates a party atmosphere.
With late-night licences being extended as part of the incoming Sale of Alcohol Bill, it is definitely good news for the shots market as they are typically bought in the later hours of the night making the sales potential soar. Many bars are creating shots menus to entice customers to try new variations and add value to the category.

Tap for fun

The world-renowned herbal liqueur Jägermeister is at home in over 140 countries, but its true roots lie in Wolfenbüttel, Germany. Only here is Jägermeister manufactured. The world’s leading herbal liqueur has been crafted for over 80 years based on a secret blend of 56 herbs, blossoms, roots and fruits.
In January 2023, Richmond Marketing became responsible for distributing and building the brand in the Republic of Ireland, adding further strength to their ever-evolving alcohol portfolio. Jägermeister is an iconic global brand, which is synonymous with bringing people together and has strong cultural roots.
Jägermeister is introduced and served as an ice-cold shot, always and everywhere, inviting and encouraging friends to share unforgettable moments at precisely -18°C. The herbal liqueur’s taste profile is defined by five headnotes and only when chilled, is the true taste revealed. At room temperature, the bitter notes are heightened. However, the colder the liquid, the better the harmony of all five headnotes.
Jägermeister can guarantee the perfect serve of ice cold shots through the legendary 1- bottle tap machine, bringing a new drinking experience to the customer. Boost your sales the ice cold way and contact your Richmond Marketing representative today for your own Jägermeister tap machine.

No limits

The versatility of Tia Maria has no limits. Outside of the classic Espresso Martini, it is also perfect for other cocktails, such as Irish Coffee or even a delicious Baby Guinness. The must have ingredient you need for the ever popular, low ABV shot. From refined classics to creative new mixes, Tia Maria elevates every cocktail with ease and character.
Among top bartenders in the UK, 67% stated they would use Tia Maria in their bar if they had a choice, surpassing other coffee liqueurs. Furthermore, 63% of them greatly appreciated the taste of an espresso martini made with Tia maria, a higher preference than competitors.
100% high-quality Arabica Coffee beans, medium roasted, are coarsely ground to maximize extraction quality. This ground coffee is then filtered through the cold brew method. This process ensures the aromatic notes of coffee and provides balanced sweetness and smoothness with
low acidity.
The premium quality of Tia Maria begins with their selected and certified suppliers, ensuring an uncompromised vegan product. What sets Tia Maria apart is its commitment to offering a genuinely vegan product that meets the highest standards of quality. Tia Maria offers a real vegan coffee liqueur without compromise.
Thanks to the infusion of Madagascar Bourbon Vanilla, which is one of the world’s most prized vanillas, it contains less sugar than its main competitor but it keeps a perfect velvety sweetness that harmonizes impeccably with the coffee flavour.
Check out TiaMaria.com for more cocktail inspiration. Tia Maria is proudly distributed by Barry & Fitzwilliam.

Transport to outer space

Partying under the stars and in the moonlight until the sun comes up. Dreaming away to the sounds of music that transport you to outer space. So: are you ready for take-off? Because with Rocketshot and its co-pilots Rocketshot Pink and Rocketshot Sour, you can really let go.
After the launch of Rocketshot in 2013, this striking shot with its sensational flavour was instantly adopted by the party scene. And because its alcohol percentage is only 15%, party-goers can all fill their boots. Rocketshot is a real taste sensation, vodka-based and with a distinctive, sweet flavour. Chill baby! Because Rocketshot is best served ice cold as a shot.
Don’t forget the co-pilots! Because Rocketshot soon picked up a couple of buddies. Rocketshot Sour and Rocketshot Pink. Pink caresses your tongue with its raspberry flavour and is also delicious in the mix with 7-up or Sprite. But for the real daredevils there’s Rocketshot Sour. This vodka-based shot that tastes like sour sweets will give your tastebuds a taste of every corner of the universe. Rocketshot Sour has an alcohol percentage of 15%. Which makes this powerhouse of a drink with a gentle character also highly suitable for events and festivals.
After the success of the Rocketshot Trio, the galaxy has gained another star, because alongside the original Rocketshot and his co-pilots Rocketshot Pink and Rocketshot Sour, they are now shooting sky high Rocketshot Orange Star into space! The most popular cocktail of the moment is of course the Pornstar Martini. So very nice that it can now also be shot!
With a Rocketshot Orange Star you immediately shine like a real star, because the ingredients are fresher than fresh. Rocketshot is proudly distributed by Barry & Fitzwilliam.

Exotic. Unexpected. Delicious

Tequila Rose is the original strawberry cream liqueur. Combining tequila with strawberry cream was a bold innovation. Over twenty years later, Tequila Rose remains the world’s best-selling strawberry cream liqueur and is an ideal shot or a key ingredient in a wide range of Cocktail serves.
Tequila Rose is the official drink of Girls’ Nights all over the world. It’s about fun nights that turned into mornings, friends that turned into family, and moments that turned into memories. There is a love people feel for Tequila Rose that comes from both the deliciousness of the drink and the shared experience of enjoying it together.
No guesswork needed. You’ll know your delicious strawberry cream has been chilled to perfection once the roses on the bottle change from silver to our signature pink.
With its elegant design and playful details, Tequila Rose is the “little black dress” of cream liqueurs. Bold black glass keeps the light out to ensure the freshness and the flavour, while shimmery silver roses and bright pink strawberries make this bottle shine on the shelf