Bulmers launches new campaign

As pubs open their doors and welcome back visitors once again, it’s as-good-a-time as any to reflect on the virtue of patience and the art of biding your time, something Bulmers’ new ATL campaign ‘When Time Bears Fruit’ champions, believes the cider-producer.

Launched to coincide with the reopening of pubs Bulmers’ new campaign includes digital, TV and OOH, constituting a five-fold increase in spend.

It’s also being supported in the on-trade.

“We’ve all had a reality check over the last while and perspective on what really matters has undoubtedly been gained,” said Karl Donnelly, Marketing Director at Bulmers Ireland, “However people’s livelihoods and businesses matter too and it’s great to see reopening progressing.”

Bulmers plans to host a glamping experience for consumers and trade in the Bulmers Orchard and also plans to support Ireland’s bee population during the Summer, “without whom we couldn’t possibly do what we do”.