Disaronno’s “Longest Shift”

Disaronno Italian liqueur celebrated Disaronno Day recently by activating ‘The Longest Shift’ event globally.

Striking a balance between centuries-old tradition and a future-focused innovative approach, Disaronno coordinated a 24-hour bar shift recently that saw bartenders and consumers raise a glass to Disaronno Day across the globe.

From Auckland to Los Angeles the event was celebrated at 7.30pm in every time zone including in cities such as Shanghai, Moscow, Athens, Amsterdam, Brussels, Milan, Berlin, Madrid, London, Cape Town, New York and Montreal, with a full-on 24-hour bar shift.