On-trade

Early Table aims to triple membership to 100,000 by March 2025

This growth will be fueled by an increase in partner restaurants, market expansion across Ireland, influencer and ambassador partnerships

One credit is required per diner when booking, with average savings of €37 per booking (Pictured: James Lenehan, founder of Early Table)

Early Table, the Irish restaurant discovery platform, is poised for significant growth in 2025, with plans to triple its active membership base to 100,000. 

Since its soft launch in 2023, Early Table has connected more than 34,000 active members with exclusive dining offers, providing savings of up to 50% while helping restaurants nationwide fill empty tables. 

Early Table delivers value by offering exclusive discounts on meals booked via its platform. 

Diners benefit from substantial savings on both dine-in and takeaway options, with discounts available at off-peak and select peak times, set by the restaurants to optimise capacity and revenue.

James Lenehan, founder, Early Table, said: “The restaurant industry in Ireland has been facing significant challenges over the past few years, with rising costs and tax constraints being the main factors. Amidst ongoing closures, Early Table offers a unique opportunity for restaurants to showcase their business and generate incremental revenue by attracting customers during traditionally slow periods. 

“For diners, it provides valuable savings and encourages them to discover new restaurants. For restaurants, it’s a chance to secure new revenue at off-peak times, and a proven business case showing that increased revenue generated from Early Table will cover fixed costs like rent and wages. The hope is that positive experiences will drive positive endorsements and return visits during busier periods.”

Many of the restaurants using Early Table’s service nationwide are household names in the Irish hospitality industry such as Asador Barbecue and Grill, Shaku Maku, Hyde Dublin, Bloom Brasserie, Brother Hubbard, Paulies Pizza, and more. 

Dine at home options include familiar favourites such as BASE Pizza, Saba and Bombay Pantry.

Shane Mitchell, director, Asador and Lennan’s Yard, said: “The platform has become a highly effective marketing tool for us, generating dozens of covers each week. It not only helps us showcase new menus but we also feature our announcements like our extended opening hours. Early Table is like a dynamic pricing platform, it gives us the ability to control our offerings, strategically adjusting discounts based on demand.”

With 34,000 members engaged, Early Table anticipates tripling its user base to more than 100,000 by March 2025. 

This growth will be fueled by an increase in partner restaurants, market expansion across Ireland, influencer and ambassador partnerships and the development of a dedicated Early Table app. 

Additionally, the platform is gaining traction as a popular employee perk, with corporate clients using it to reward their teams with credits as a token of appreciation, further contributing to the company’s growth strategy.

To use Early Table simply visit the website to register, then add credits for as little as €1 each. 

One credit is required per diner when booking, with average savings of €37 per booking.

For more information or to register as a member, visit here.


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