Hinch strikes deals with 2 European distributors

Irish Whiskey brand Hinch, which launched its £15 million distillery and visitor experience this month, has ramped up its global exporting activity through new partnerships with German and Polish distributors.

Schlumberger GMBH & Co KG, based in Meckenheim, is one of Germany’s top wine and spirits companies and the business collaboration will see Hinch launched onto the fourth-largest Irish whiskey market in Europe next January.

Hinch plans to introduce its Celtic-inspired Ninth Wave Irish Gin brand into the “very significant” German gin market next year too, while Pinot Wines & Spirits, a leading, independent importer of premium international spirits based in Lodz, Poland, has also been appointed distributor for the multi award-winning range of Hinch Irish whiskeys and its Ninth Wave Irish Gin.

This distribution agreement sees Hinch whiskey and Ninth Wave Irish Gin further extend their presence in the Polish market, the sixth-largest Irish whiskey market in Europe, next month.