HRI Racecourses announce partnership with O’Driscolls Irish Whiskey
Pictured: Paul Dermody and Vicki Donlon of HRI Racecourses and Micheal Stafford of Stafford Bonded and O’Driscolls Irish Whiskey (Photo by Leon Farrell)
Horse Racing Ireland (HRI) Racecourses have announced their partnership with O’Driscolls Irish Whiskey which delivers priority pouring rights at all four HRI-owned racecourses – Leopardstown, Fairyhouse, Navan and Tipperary.
HRI Racecourses has signed a three-year partnership with the Irish owned Wexford brand. In addition to the existing sponsorship of the O’Driscolls Irish Whiskey Leopardstown Chase on day 2 of Dublin Racing Festival ( 3 and 4 Feb), this partnership will extend branding and pouring rights across all four HRI racecourses and deliver experiential pop-ups at each location.
Dublin Racing Festival takes place at Leopardstown from 3 – 4 February, featuring eight grade 1 races and a prize fund of more than €2,000,000.
Vicki Donlon, commercial manager, HRI Racecourses, said: “We look forward to collaborating with O’Driscolls Irish Whiskey across our four HRI Racecourses, through event activations alongside integrating it into our food and beverage offerings it will further elevate our customer experience throughout the racing calendar.”
Michaell Stafford, managing director, O’Driscoll’s Irish Whiskey, said: “The partnership with Horse Racing Ireland Racecourses is an excellent fit for us, and we were thrilled to have the HRI team visit our warehouse here in Wexford, which is located close to several prominent yards in the county. Inspired by my grandfather Diarmuid O’Driscoll and the adventurous spirit of my ancestors, we are delighted to bring this brave and daring spirit onto the HRI Racecourses and into the bars, where racegoers can sip and sample our whiskey as they enjoy their racing experience.”
