Marketing

Hunter Media Group launched as new parent company for three Irish marketing agencies

Hunter Communications, The Collaborations Agency, and Social Content HQ are now unified under Hunter Media Group, offering brands a one-stop solution for PR, influencer marketing, and content creation

This new structure ensures effective leadership and specialised focus for each agency under HMG’s umbrella Pictured: Lynn Hunter, founder, Hunter Media Group

Lynn Hunter, founder of Hunter Communications, The Collaborations Agency and Social Content HQ has announced the restructuring of her three agencies under a new parent company, Hunter Media Group (HMG). 

HMG combines the public relations, influencer marketing and content creation services that the three agencies previously provided separately, creating a one-stop-shop for brands who wish to elevate their communication and marketing strategies. 

The HMG team is made up of experienced professionals from each of the three agencies, bringing a wealth of knowledge and creativity, ensuring each brand’s bespoke needs are not only met, but exceeded. 

HMG tea

Hunter Communications is the agency that started it all at HMG. The PR branch of HMG creates a conversation for your brand that demands attention while sticking to who you are. 

The Hunter team are experts at crafting compelling PR campaigns that cut through the noise and stand out to your target audience. 

Whether you need fresh and impactful copywriting, a results-driven social media strategy or a next-level brand event – team Hunter will curate the optimal PR plan for your business. 

Collaborations Agency

The Collaborations Agency is a full-service agency that joins the dots between top tier talent and brands. 

As the first agency to connect brands with content creators, The Collaborations Agency has been leading the way on all things influencer marketing in Ireland ever since. 

From concept creation to event & content production, talent recruitment to post campaign analysis and everything in between, the team is here to collaborate. 

Navigating the science of content creation can be a headache for marketing teams and small businesses. 

Social Content HQ

Social Content HQ relieves your business of the content creation process, providing high quality content by content creators. 

This service takes care of everything, from ideation and strategic planning to seamless editing. Social Content HQ’s offerings include custom graphics for both feed and story posts, snappy videos for Instagram or TikTok, shooting top quality event videography, UGC and stunning product photography. 

“By restructuring three agencies under one parent company, I am delighted to offer our clients an efficient and comprehensive service that incorporates everything you need to make your brand stand out from the crowd,” said Lynn Hunter, founder, Hunter Media Group.

Senior leadership 

HMG is led by a three-strong Senior Leadership Team: As group director, Sarah Costello spearheads the strategy, management and daily operations across each of the three agencies. 

Hunter Communications and The Collaborations Agency are led by directors Faye McGillicuddy and Aoifa Smyth-Morgan respectively. 

This new structure ensures effective leadership and specialised focus for each agency under HMG’s umbrella. 

HMG is working with an iconic roster of Irish and international brands across a wide range of sectors, including; Wind Energy Ireland, Donnybrook Fair, Huel, Vit Hit, Tayto Snacks, Kerrygold, Clonakilty Food Co, White Claw, Russell & Bromley and Ballymore. 

Exceeding expectations 

“After over a decade of directing Ballymore brand activations in London, I sought to form a partnership in Ireland with a skilled and dedicated team to help bring our new neighbourhoods to life,” said Hayleigh O’Farrell, head of brand & communications, Ballymore Group.

O’Farrell noted that she was delighted to have found Hunter Media Group, whose team has exceeded her expectations in influencer marketing, events and content creation. 

“I needed an agency that could act as an extension of my in-house team, delivering experiential initiatives that would animate our Ballymore communities. Hunter Media Group has achieved this with a perfect blend of creativity and execution that is extremely hard and rare to find.” 

To get in touch and discuss how HMG can take your brand to the next level, contact hello@huntermediagroup.ie today. 


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