Let’s get ready to Rumble!

Countries like Jamaica, Puerto Rica and Cuba are synonymous with rum production. However, new producers are emerging in places like the US, the Philippines, India and even Ireland. Drinks Industry Ireland reports on the evolving rum category

While the rum market in Ireland has faced challenges, including a slight decline in recent years, it continues to be a significant segment within the spirits industry. With only a handful of Irish-made rums in existence, the ones that do exist cater more to the premium market which is where growth is coming from.
According to Business Research Insights, the global rum market has experienced significant growth and is projected to continue expanding in the coming years, In 2022, the global rum market was valued at approximately €11 billion and is expected to grow at a compound annual growth rate (CAGR) of 5.6% from 2023 to 2030, potentially reaching €17.5 billion by 2030, says Grand View Research.
The rise of rum-based cocktails like mojitos, piña coladas, daiquiris, and rum punches continues to drive consumption in bars and restaurants. The cocktail culture is expanding, and rum is a central ingredient in many signature drinks.

The bridge between two worlds

While premium rum thrives globally, Ireland remains a largely untapped market. Outcast Brands is leading the way with Two Shores Rum, a premium golden rum that has redefined what Irish-aged rum can be. Made with pure sugarcane rum from Panama, it is aged for eight years in Central America before being finished for up to 12 months in Irish whiskey casks on the west coast of Ireland.
The result? A range of smooth, complex rums with distinct character. The Two Shores range includes:
• Single Malt Irish Whiskey Cask Finish – A smooth and balanced rum with deep malt complexity.
• Amarone Cask Irish Whiskey Finish – A rich, full-bodied rum with dark fruit undertones.
• Oloroso Cask Irish Whiskey Finish – A sherry-aged rum with notes of dried fruits and spice.
• Cask Strength Peated Cask Finish – A high-proof, smoky rum with layers of depth.
Two Shores Rum has already made waves, winning Best Irish Rum at the World Rum Awards 2023, alongside three additional gold medals. With only a handful of Irish-made rums in existence, Outcast Brands aims to lead the premium rum movement in Ireland while continuing its global expansion. They have already received 20 global awards, including 10 gold medals and have entered more than 10 countries with further market rollouts planned.
It is now available in duty-free and major transport hubs and it is verified by Origin Green, Ireland’s national sustainability program.
Jason Kidd, founder & CEO, adds: “We are thrilled to bring Two Shores Rum to a global audience. Our brands stand out because we challenge conventions while maintaining a relentless commitment to quality.”
Outcast Brands is a Dublin-based spirits company that blends heritage with innovation. Founded in 2020 by Jason Kidd, a drinks industry veteran, Outcast Brands was built on the belief that Irish spirits could break conventions while maintaining a deep respect for craftsmanship. “I wanted to create an agile, fast-moving business that is led by consumer insights. Larger companies tend to move cautiously, but we’re bringing bold, high-quality liquids to the market with real differentiation,” says Kidd.
The company’s mission is to re-energize the gin and rum categories with exceptional products that excite consumers, drive premiumisation, and create category growth in both domestic and global markets.

Bartenders’ favourite

Did you know, Bacardí is the most awarded rum in history? A fact they are so proud of they wear it on each label of Bacardí Carta Blanca.
Bacardí Rum has long been a staple in the world of spirits, and two of its standout offerings are Bacardí Rum Carta Blanca and Bacardí Rum Spiced. Both rums have garnered significant acclaim and are celebrated for their versatility in cocktail making.
Bacardí Rum Carta Blanca, also known as Bacardí Superior, is a light and aromatic white rum that has been a favourite among bartenders and cocktail enthusiasts for decades. Introduced in 1862 by Don Facundo Bacardí Massó, this rum is aged in American white oak barrels and filtered through a secret blend of charcoal, giving it a distinctive smoothness. Its delicate floral and fruity notes, featuring hints of orange blossom, lavender, and apricot, make it an ideal base for classic cocktails like the Mojito and Daiquiri.
On the other hand, Bacardí Rum Spiced offers a bold and flavourful alternative. This rum is infused with high-quality cinnamon and nutmeg, blended with both aged and unaged rum. The result is a rich, honeyed profile with notes of caramel, dried apricot, and a touch of smokiness from charred American oak barrel.
Bacardí Spiced is perfect for adding depth and complexity to a variety of cocktails, from the classic Rum Punch to the contemporary Spiced Mule.
Both Bacardí Rum Carta Blanca and Bacardí Rum Spiced have earned their accolades through consistent quality and innovation, making them indispensable in any well-stocked bar.

Sophisticated rum

One of the world’s favourite super premium sipping rums. It boasts a signature smoothness and an outstanding balance, making it a multi-award-winning rum.
Diplomático Reserva Exclusiva is a refined and elegant blend of exclusive rum reserves and masterfully crafted. It boasts aromas of orange peel, toffee and liquorice, giving this refined rum a signature smooth taste.
Marrying a unique body with excellent balance, this multi-award winning rum is a true reference for fine spirits lovers throughout the world. Perfect to enjoy neat or in sophisticated cocktails.
Orange Peel, toffee and liquorice give this refined rum a signature smooth taste. These particular flavours make Diplomático Reserva Exclusiva perfect in an Old Fashioned, a Manhattan or can simply be enjoyed neat.
The first Old Fashioned recipe appeared in cocktail guides around 1860 and it was meant to be made with gin. A couple of decades later it was made with bourbon. You’ll love how delicious the Old Fashioned cocktail tastes when made with Reserva Exclusiva rum. An incredible mix of rich, bitter and citrusy makes our version of rum a choice for all fans of the Old Fashioned.
The Manhattan cocktail is thought to have been created in the late 1800s, but it wasn’t until 1940 that this elegant cocktail, originally whisky-based, became a cosmopolitan drink and a classic in the famous movies of the era.

Taste the Caribbean

Dalcassian Wine and Spirits are pleased to announce the launch of Planteray Cut & Dry Coconut Rum in Ireland as part of its permanent range which also includes Stiggins Fancy Pineapple. It is currently exclusive to direct on-trade customers. This marks the first release under the new Planteray Rum brand, previously known as Plantation Rum. This 100% Barbadian rum, infused with locally sourced coconut, is available for the first time outside the Caribbean. The creation of Cut & Dry was the result of four years of experimentation, with West Indies Rum Distillery (WIRD) working closely with local coconut farmers to ensure a high-quality, sustainable product.
Each bottle of Cut & Dry contains the essence of one coconut, handpicked at peak maturity and infused into the rum. This product highlights the distillery’s commitment to promoting Barbados as a hub for premium, craft products.
Additionally, WIRD collaborates with the Caribbean Agriculture Research and Development Institute (CARDI) and the International Trade Centre’s Alliances for Action program to support sustainable coconut farming in Barbados.
Alongside the launch of Cut & Dry, WIRD introduced the evolution of its brand name from Plantation to Planteray, a change reflecting the company’s efforts to distance itself from the historical connotations of “plantation.” The new name represents the importance of sugarcane (the “plant”) and the sun (the “rays”) in rum production. Planteray Rum has been rolled out globally starting in 2024, maintaining the same high-quality rum while embracing a new brand identity.
Planteray Rum has been Drinks International’s #1 Top Trending Rum for nine consecutive years and is distributed in Ireland by Dalcassian Wine and Spirits. From more information, please contact your Dalcassian representative on 01 293 7977.

Redefining spiced rum

Over the past seven years, Spike Island Spiced Rum has developed a devoted and constantly growing following. Crafted from the finest Bajan sugarcane molasses and spiced in Ireland, this captivating spirit delivers a refreshing and complex experience, redefining spiced rum. Each sip offers a sensory journey, as rich, bold flavors mingle with subtle spices, unveiling notes of vanilla, cinnamon, and caramel balanced by a hint of citrus and a touch of oak, culminating in a smooth and refined finish. It’s equally enjoyable neat or in your favorite cocktails.
According to Nichola Beresford, founder at Anchor Spirits Ireland, “We set out to create a spiced rum that speaks to both seasoned rum aficionados and those discovering the spirit for the first time. Our goal is to bring an elevated drinking experience that’s as bold and exciting as Spike Island itself, where history, adventure, and craftsmanship converge.”
Anchor Spirits is committed to creating exceptional spirits, including the award-winning Muldoon Irish Whiskey Liqueur and Thin Gin. Spike Island Spiced Rum reflects the brand’s dedication to quality, innovation, and delivering new experiences to rum lovers.
Whether enjoyed in a classic rum cocktail like a Dark and Stormy or with a simple mixer, Spike Island Spiced Rum is perfect for those seeking a premium rum with a distinct edge. You can learn more at www.anchorspirits.ie.