Pernod Ricard to sell its wine portfolio
he agreement with AWL will also include the sale of Spanish wine brands such as Campo Viejo, Ysios, Tarsus and Azpilicueta
Pernod Ricard recently announced its plans to sell its international strategic wine brands to the owner of Accolade Wines Australian Wine Holdco Limited (AWL).
The deal is subject to regulatory approval, the drinks giant noted.
In a statement, the Jameson owner highlighted that this disposal will allow Pernod Ricard to further strengthen its premiumisation strategy.
Pernod Ricard said that it will direct its resources to its portfolio of premium international spirits and champagne brands such as Absolut Vodka and Mumm that ‘drive the growth of its business’.
Wide portfolio
The transaction includes the sale of a wide portfolio of strongly established international wine brands owned and produced by Pernod Ricard Winemakers such as Jacob’s Creek, Orlando and St Hugo from Australia, Stoneleigh, Brancott Estate and Church Road from New Zealand.
The agreement with AWL will also include the sale of Spanish wine brands such as Campo Viejo, Ysios, Tarsus and Azpilicueta.
About AWL
AWL is a consortium of international institutional investors which comprises funds backed by Bain Capital, Intermediate Capital Group, Capital Four, Sona Asset Management, and Samuel Terry Asset Management.
