Quintessential Brands expands

Quintessential Brands, owner of First Ireland Spirits and majority owner of The Dublin Liberties Whiskey Company, has appointed two homegrown, experienced senior marketers to support General Manager and Master Distiller Darryl McNally and Marketing Director Sinéad O Frighil to drive the growth of its Irish whiskey brands.

Avril Donagher has been appointed Brand Director of The Dublin Liberties Whiskey Company and will take responsibility for The Dublin Liberties and The Dead Rabbit Irish Whiskey brands. She joins from Irish Distillers Pernod Ricard where she was Senior Brand Manager for Brand Advocacy for Jameson Irish Whiskey.

 

Hogan has been appointed Marketing Director and will primarily take responsibility for the development of The Dublin Liberties Distillery’s tourism marketing and visitor experience. He’ll also spearhead the launch of The Dublin Liberties Distillery currently under construction and expected to open this Autumn. Mark, who joins from Hot Press magazine where he was Head of Marketing, will also be tasked with raising the profile of Quintessential Brands’ portfolio amongst the trade and consumers in Ireland.

 

John Callely also joins the company as a consultant supporting the development of The Dublin Liberties Distillery tourism strategy. John was Managing Director of the Jameson Visitor Centre for over 20 years and also worked with Teeling Whiskey on the development and launch of its visitor centre.In addition to the senior team appointments, Caoimhe Howard has been appointed International Brand Manager, Premium Whiskey. Caoimhe, who joins from Proximo, will support the development of The Dublin Liberties Distillery’s Irish whiskey portfolio. Caroline Daly has also been appointed International Brand Manager, Irish Creams and joins from Edward Dillion where she was Marketing Manager for the Brown-Forman portfolio for Ireland.