spiritsEUROPE applauds European Parliament’s position on Packaging and Packaging Waste Regulation
The sector welcomes the decision to safeguard Intellectual Property Rights for iconic spirits drinks and their bottles (Photo by Polina Tankilevitch via Pexels)
The plenary vote on the new Packaging and Packaging Waste Regulation (PPWR) re-confirms the rationale for exempting spirits from mandatory re-use obligations. In addition, the European Parliament recognises that packaging design is an important vehicle and inherent part of product and brand identity.
Sarah Melina Siebel, director of internal market and sustainability, spiritsEUROPE, said: “We applaud the decision of the Parliament to revert to the proposal of the European Commission which made it clear why exempting spirits from mandatory re-use targets is the most sensible and sustainable approach forward. Re-use and recycling solutions go hand in hand and complement each other in practice. However, given the structural and product-related specificities of our sector, flexibility is needed to ensure future development and consistent progress – a fact that is now reflected in the EP’s position.”
Ulrich Adam, director general, spiritsEUROPE, said: “The European beverages sector, including alcoholic beverages, is marked by a huge diversity. To boost sustainability ambitions in meaningful and feasible ways in practice, rules on packaging need to reflect this. The European Parliament set an important precedent yesterday by acknowledging this diversity and allow for the development of tailored approaches.”
In addition, the sector welcomes the decision to safeguard Intellectual Property Rights for iconic spirits drinks and their bottles and exclude spirits from mandatory minimisation requirements criteria which could have jeopardised existing Intellectual Property rights on packaging.
“With such a decision, the diversity of creative designs and iconic shapes of spirits bottles will be maintained. It will now be important for Member States in Council to adequately recognise and acknowledge these key points, too. Yesterday’s decision is an important milestone on the way to a successful completion of the file before the end of the current mandate” Adam concluded.
