Tesco tops off-trade beer & wine sales
Tesco regained its top position among its peers when it increased its market share of the off-trade beer and wine market by 0.2 percentage points from 24.2% to 24.4% in the 52-week period to the 26th of December compared to the previous period to the 27th of December 2020 according to exclusive off-trade market share figures from Kantar.
SuperValu’s market share dropped sfrom 26.5% to 23.8% in the 52 weeks to the week ending December the 26th 2021 when compared to the 52-week period to the 27th of December 2020.
Thus former leading retailer SuperValu found its share dropping 2.7 percentage points during this time from 26.5% to 23.8%.
Dunnes came third with a decreased share of 17.0%, down from 18.7%.
Discounter Lidl enjoyed a growth in share from 11.7% to 13.8% as discounter Aldi gained market share to 11.5% from 10.2%.
The ‘others’ – independents etc – also saw a share increase from 8.7% to 9.5% in their share of the off-trade beer and wine market.
